It is a fact that a huge percentage of purchasing decisions are based on visual appearance. Visual merchandising influences the first impression and creates a lasting memory, representing your brand and inspiring everybody that enters. The shop window initially captures shoppers’ attention, but this is only a small aspect of store design. Once a person goes instore, the layout, displays and atmosphere must impress them, encouraging them to purchase and return in the future.

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Visual merchandising (VM) is the method of showcasing products to customers in an engaging and visually appealing way. It is the process of displaying merchandise in a way that highlights features and benefits, creates outfits, and tempts customers instore while growing engagement and sales.

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It’s not just about making things look good, it’s about designing a unique, on-brand experience that encourages more UPT’s and makes you stand out from the crowd.

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The impact of strategic VM can be significant, maximising sales while growing football significantly.

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This is what I do.

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