It is a fact that a huge percentage of purchasing decisions are based on visual appearance. Visual merchandising influences the first impression and creates a lasting memory, representing your brand and inspiring everybody that enters. The shop window initially captures shoppers’ attention, but this is only a small aspect of store design. Once a person goes instore, the layout, displays and atmosphere must impress them, encouraging them to purchase and return in the future.
Visual merchandising (VM) is the method of showcasing products to customers in an engaging and visually appealing way. It is the process of displaying merchandise in a way that highlights features and benefits, creates outfits, and tempts customers instore while growing engagement and sales.
It’s not just about making things look good, it’s about designing a unique, on-brand experience that encourages more UPT’s and makes you stand out from the crowd.
The impact of strategic VM can be significant, maximising sales while growing football significantly.
This is what I do.