PAUL MCMORDIE VISUAL CONSULTANCY
Visual Merchandising Expertise
With 25 years experience in retail, the last 12 years of which as Visual Merchandising Manager for one of the leading brand houses in Ireland, I have developed a strong skillset. Core commercial principles are at the root of everything I do and I believe that the knowledge I can bring to any retail business will result in stronger footfall, better UPT and ultimately increased commercial performance
Visual merchandising (VM) is the method of showcasing products to customers in an engaging and visually appealing way. It is the process of displaying merchandise in a way that highlights features and benefits, creates outfits, and tempts customers instore while growing engagement and sales.
It’s not just about making things look good, it’s about designing a unique, on-brand experience that encourages more UPT’s and makes you stand out from the crowd.
The impact of strategic VM is significant.
This is what I do.